Classified Advertising 2012 Rates & Schedule

Schedule

Cover date Sale date Special issue Copy and payment due
Jan 12, 2012 Dec 29, 2011 MLA Issue: On sale 4 weeks Dec 5, 2011
Feb 9 Jan 26   Jan 3
Feb 23 Feb 9   Jan 16
Mar 8 Feb 23   Jan 30
Mar 22 Mar 8   Feb 13
Apr 5 Mar 22 Spring Books Issue: On sale 3 weeks Feb 27
Apr 26 Apr 12 London Book Fair Issue Mar 19
May 10 Apr 26   Apr 2
May 24 May 10   Apr 16
Jun 7 May 24 Book Expo Issue Apr 30
Jun 21 Jun 7 University Press Issue: On sale 3 weeks May 14
Jul 12 Jun 28 Fiction Issue: On sale 5 weeks Jun 4
Aug 16 Aug 2 Summer Issue: On sale 6 weeks Jun 29
Sep 27 Sep 13 Fall Books Issue Aug 20
Oct 11 Sep 27   Sep 3
Oct 25 Oct 11 Frankfurt Book Fair Issue Sep 17
Nov 8 Oct 25   Oct 1
Nov 22 Nov 8   Oct 15
Dec 6 Nov 22   Oct 29
Dec 20 Dec 6 Holiday Issue: On sale 3 weeks Nov 12
Jan 10, 2013 Dec 27, 2012 MLA: On sale 4 weeks Dec 3, 2012

Classified Display Rates

Frequency Cost
1 time $285 per column inch
2-4 times $270 per column inch
5-9 times $255 per column inch
10-19 times $240 per column inch
20 times $220 per column inch
Typesetting $75
Fourcolor $75 per insertion
Dimensions: Column width is 2.25 inches. Minimum depth is 1”.
Sample

General Classified Listings Rates

Frequency Cost
1 time $6.15 per word
2-4 times $5.80 per word
5-9 times $5.50 per word
10-19 times $5.20 per word
20 times $4.90 per word
Box fee $32.50 per insertion
Color rental photo $75

Personals and Personal Services Rates

Frequency Cost
1 time $5.85 per word
2-4 times $5.35 per word
5-9 times $4.90 per word
10-19 times $4.75 per word
20 times $4.60 per word
Box fee $32.50 per insertion

• Minimum requirement: 15 words
• The box fee includes forwarding for six months and the additional words in each listing: “NYR Box 00000”
• Telephone numbers count as one word; e-mail addresses count as two; Web sites count as three.

Terms and Frequency

• All rates are per issue.
• A contract year is twenty consecutive issues. Time discounts apply only to advertisements inserted during one contract year.
• Ads must arrive by mail, fax, or e-mail along with name, address, and daytime telephone number. If address and telephone number are not provided, The New York Review will not be responsible for printing errors or omissions.
• Ads will not be taken over the phone.
• All orders must be prepaid. We accept payment by U.S. check, money order, or credit card: American Express, MasterCard, or Visa.
• All contents are subject to the Publisher’s approval. Publisher reserves the right to reject or cancel any advertising at any time.

Digital Requirements

Preferred format for classified display ads: High-resolution PDFs with fonts embedded or outlined.

Classifieds Online

All Classified Listings and Classified Display ads will be included onThe New York Review of Books‘s Web site (www.nybooks.com) at no additional charge.
Rentals & Real Estate: An image of your property can be posted on our Web site for 10% of the total cost of your ad. We will post an image of your property gratis for any listing booked five or more times per year.

Send materials and correspondence to:

Bronwen Durocher, Classified Advertising Department
The New York Review of Books
435 Hudson Street, 3rd Floor
New York, NY 10014
phone: 212-293-1630 fax: 212-333-5374
e-mail: classified@nybooks.com