Norton, 304 pp., $19.95
Basil Blackwell, 246 pp., $49.95
Robert Frank's high-spirited book is a tract against selfishness. But contrary to what that might suggest, it is not a moral tract urging altruism, benevolence, and brotherly love upon its fallen readers. Frank's target is not the moral failings of the 'average sensual man,' but the intellectual failings of social scientists carried away by the urge to explain all of human behavior as a matter of self-interested calculation. And his message is simple: the view that we are rational, self-interested calculators—the view that economics has popularized and the other human sciences have borrowed—is false in fact, hazardous as the theoretical basis of social science, and dangerous when it is fed to students of economics, psychology, and the other human sciences.
Review, 3653 words
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