Knopf, 309 pp., $19.95
The class imagery of the presidential campaign is important but peculiar. George Bush has only recently looked as if he might escape from the image of the invisible 'Poppy' from Skull and Bones, lampooned so wittily in Doonesbury. Bush's image is odd not simply because of his well-known war record and his fling as a Texas entrepreneur but also because his family is apparently only the third richest of the four in the race. Bush says that his personal net worth is about $2 million. This does not include the assets of his extended family, but there is no indication so far that he is the heir of a great fortune. Dan Quayle says that his personal assets total less than $1 million, but his family's trust holdings in the Central Newspapers, Inc., chain in Indiana are reported to be worth more than $400 million. (The trust was established by Quayle's grandfather, the newspaper magnate Eugene Pulliam. Under its terms, Quayle cannot inherit the principal assets of the trust. But he will eventually receive a share of its income and could inherit other significant blocks of newspaper stock.) Spokesmen for Lloyd Bentsen, whose father built a land-development empire in the Rio Grande valley of southernmost Texas, say that they will 'not dispute' reports that Bentsen is worth more than $10 million. Only Michael Dukakis, the son of immigrants, is poorer than Bush, but not by much. His personal assets are reported to be worth about $500,000, and he stands to inherit about $1 million more.
Review, 3960 words
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