Volume 25, Number 19 · December 7, 1978

From Rags to Rags

By Alison Lurie
The Woman's Dress for Success Book
by John T. Molloy

Warner Books, 187 pp., $3.95 (paper)

Seeing Through Clothes
by Anne Hollander

Viking, 504 pp., $25.00

In Fashion: Dress in the Twentieth Century
by Prudence Glynn, illustrated by Madeleine Ginsburg

Oxford University Press, 243 pp., $19.95

Mirror, Mirror: A Social History of Fashion
by Michael Batterberry, by Ariane Batterberry

Holt, Rinehart & Winston, 400 pp., $29.95

Avedon: Photographs 1947-1977
with an essay by Harold Brodkey

Farrar, Straus & Giroux, unpaged pp., $50.00

As semiotics becomes fashionable, more and more writers tell us that fashion is semiotic—a language of signs. No one has yet provided the structuralist grammar of clothing I suggested in this magazine two years ago,[1] or even a serious study of a single dialect. There are, of course, plenty of dictionaries of a practical, indeed a materialistic kind. For over a hundred years at least books and magazines have been busy translating the current language of fashion, telling women what to wear to seem simultaneously sexy, proper, rich, and beautiful.



Review, 4465 words

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