It is now common to demand that the rich nations convert their war machine into a program for the development of the Third World. The poorer four fifths of humanity multiply unchecked while their per capita consumption actually declines. This population expansion and decrease of consumption threaten the industrialized nations, who may still, as a result, convert their defense budgets to the economic pacification of poor nations. And this in turn could produce irreversible despair, because the plows of the rich can do as much harm as their swords. US trucks can do more lasting damage than US tanks. It is easier to create mass demand for the former than for the latter. Only a minority needs heavy weapons, while a majority can become dependent on unrealistic levels of supply for such productive machines as modern trucks. Once the Third World has become a mass market for the goods, products, and processes which are designed by the rich for themselves, the discrepancy between demand for these Western artifacts and the supply will increase indefinitely. The family car cannot drive the poor into the jet age, nor can a school system provide the poor with education, nor can the family icebox insure healthy food for them.
It is evident that only one man in a thousand in Latin America can afford a Cadillac, a heart operation, or a Ph.D. This restriction on the goals of development does not make us despair of the fate of the Third World, and the reason is simple. We have not yet come to conceive of a Cadillac as necessary for good transportation, or of a heart operation as normal healthy care, or of a Ph.D. as the prerequisite of an acceptable education. In fact, we recognize at once that the importation of Cadillacs should be heavily taxed in Peru, that an organ transplant clinic is a scandalous plaything to justify the concentration of more doctors in Bogotá, and that a Betatron is beyond the teaching facilities of the University of Sao Paolo.
Unfortunately, it is not held to be universally evident that the majority of Latin Americans—not only of our generation, but also of the next and the next again—cannot afford any kind of automobile, or any kind of hospitalization, or for that matter an elementary school education. We suppress our consciousness of this obvious reality because we hate to recognize the corner into which our imagination has been pushed. So persuasive is the power of the institutions we have created that they shape not only our preferences, but actually our sense of possibilities. We have forgotten how to speak about modern transportation that does not rely on automobiles and airplanes. Our conceptions of modern health care emphasize our ability to prolong the lives of the desperately ill. We have become unable to think of better education except in terms of more complex schools and of teachers trained for ever longer periods. Huge institutions producing costly services dominate the horizons of …
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