Courage and Consequence: My Life as a Conservative in the Fight
by Karl Rove
Threshold, 596 pp., $30.00
“To be successful,” Rove explains, “an attack must be perceived as both fair and relevant, backed with credible evidence, and launched at the right time.” The half-truth here is “credible evidence.” Rove means evidence that only appears credible, evidence that sprays fast enough and drips far enough to resist removal from the popular mind even when the whole truth comes out later on.
