Volume 56, Number 10 · June 11, 2009

The Embrace of Bling

By Jennifer Schuessler
How to Sell
by Clancy Martin

Farrar, Straus and Giroux, 296 pp., $24.00

How to Sell is the kind of novel that leaves you feeling both a lot smarter and a lot dumber. Sure, you may know that if your brand-new two-tone ladies' Rolex has suddenly stopped running, you probably just left it on the counter long enough to thwart the automatic winding mechanism, or that wiping a platinum Patek Philippe with a diamond cloth can scratch the soft metal. But did you know that a watch should always be displayed for sale with the hands set at ten and two? Or that a passing cloud can change the light of a room enough to chase a fatal flaw back inside a diamond? Or that if you are trying to impress your schizophrenic but still discerning father, you probably don't want to show up for dinner wearing a quarter- ounce Chinese panda pinkie ring?



Review, 1357 words

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