Volume 33, Number 11 · June 26, 1986
The Faithless Shepherd
By Roger Draper
The Mirror Makers: A History of American Advertising and Its Creators
by Stephen Fox
Random House/Vintage, 383 pp., $4.95 (paper)
Advertising the American Dream: Making Way for Modernity, 1920–1940
by Roland Marchand
University of California Press, 448 pp., $27.50
Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society
by Michael Schudson
Basic Books, 288 pp., $17.95
Social Communication in Advertising: Persons, Products, and Images of Well-Being
by William Leiss, by Stephen Kline, by Sut Jhally
Methuen, 327 pp., $13.95 (paper)
The Language of Advertising
by Torben Vestergaard, by Kim Schroder
Basil Blackwell, 182 pp., $14.95 (paper)
Ogilvy on Advertising
by David Ogilvy
Random House/Vintage, 224 pp., $8.95 (paper)
The Trouble with Advertising
by John O'Toole
Random House/Times Books, 248 pp., $8.95 (paper)
Adventures of an Advertising Woman
by Jane Maas
St. Martin's, 227 pp., $15.95
Between 1875 and 1920, advertising helped to create a new kind of economy and a new kind of society. Until then, many of the commonest articles of consumption were made at home. Virtually all other goods came from local workshops and local merchants. Relatively little merchandise circulated nationally or had brand names. Most products were in chronically, and sometimes catastrophically, short supply. Religion and philosophy alike deprecated the vanities and illusions of this world.
Review, 5392 words
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