Volume 25, Number 1 · February 9, 1978

Getting Down to Business

By Robert L. Heilbroner
The Visible Hand: The Managerial Revolution in American Business
by Alfred D. Chandler Jr.

Belknap Press of the Harvard University Press, 608 pp., $18.50

America by Design: Science, Technology, and the Rise of Corporate Capitalism
by David F. Noble

Knopf, 384 pp., $12.95

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
by Stuart Ewen

McGraw Hill, 261 pp., $4.95 (paper)

The business world creates a social landscape that envelops us completely. Business is everywhere—in the shops and office buildings and factories; in the simplest products as well as the most complicated machines; in the unending barrage of commercial noise; in the moods of anxiety, anticipation, desperation, or just plain coping we experience in daily life.



Review, 1748 words

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