Jonathan Freedland
A Robot in Tampa
What if your natural self is not that appealing to the voters, what indeed if your natural self is not all that natural? This is the conundrum confronting the team advising Mitt Romney. From the hordes of journalists, pundits, and armchair experts gathered here in Tampa, the campaign has received the same unsolicited advice: it needs to “humanize” the Republican presidential nominee, formally anointed as such on Tuesday, to present what the *National Journal* calls his “warm, fuzzy side.” But this might just be the time when a stiff personality could work.
August 29, 2012
