The 'CEO of Self'

The ‘CEO of Self’

Michael Tomasky

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This is Herman Cain!: My Journey to the White House
by Herman Cain
Threshold, 222 pp., $25.0

If one momentarily puts to the side his wildly extreme political views, his obvious and cringe-inducing knowledge gaps, and his alleged treatment of women, one can easily find things to admire in Herman Cain. Certainly, he does himself in This Is Herman Cain! It opens by describing how he “redefined campaign history” with his performance at a Republican debate last May, an event hardly remembered today; and it closes with Cain imagining what his first days in the White House will be like, taking the measure of heads of state, sifting through résumés, and mulling appointments.

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