The first personal ad to appear in The New York Review of Books was published in the magazine’s July 11, 1968 issue.
“WIFE WANTED,” it read. “Intelligent, beautiful, 18 to 25, broad-minded, sensitive, affectionate. For accomplished artist and exciting life. NYR box 1432.” Ever since then the Review’s personals have been a widely-followed (and much-parodied) part of the magazine. Associate Publisher Catherine Tice spoke with NPR’s Scott Simon for Weekend Edition Saturday about love sought, and found, in the pages of the Review.
Several of her favorite ads:
WORN-OUT HUSBAND, friend to his wife’s nerves and father to five silly daughters (the two eldest excepted) for almost a quarter century, seeks wealthy, titled, childless widow of an unentailed estate for long walks across ha-ha’s.
FANNIE MAE with troubled assets, bored with Freddie Mac, seeks well-regulated stimulus package from counterparty too big to fail. No cash for clunkers.
Read more and listen to the interview at NPR.org.