Over the High-Tech Rainbow
The day after the iPhone 4S was launched, Apple’s founder and resident seer, Steve Jobs, died. One of the most popular Jobs quotes circulating in the days after his death was one that he attributed to hockey great Wayne Gretzky: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” After three days of record iPhone 4S sales, there’s no better example of playing to where the puck is going to be than Siri. There are other “personal assistant” smart phone apps available. Indeed, before Apple removed it from its App Store, Siri was one of them. But who knew that consumers wanted Siri baked into their phone, and into Apple’s servers, which stores all previous “conversations,” so that Siri gets more and more familiar with its “boss” all the time? Steve Jobs, obviously. Playing to where the puck is going to be is, of course, a proxy for anticipating and then apprehending the future. At a conference at the MIT Media Lab last week sponsored by *Technology Review*, engineers, scientists, academics, entrepreneurs, investors, students, and corporate spokespeople were engaged in the journal’s annual attempt both to anticipate where the puck will land and, at the same time, push it there.
October 24, 2011