The Human Face of Type
For me, as for many other people who care about type, a typeface should be personal and expressive, like a human face. For others, type should be an impersonal machine for transmitting data. Each group favors different styles of type. When the documentary film *Helvetica* appeared a few years ago, I didn’t rush to see it, because, as someone says in the film, Helvetica is “the most neutral typeface,” the one with the least appeal to those whose feelings about type are tangled up with their feelings about people.
August 4, 2011