Trade book publishing is by nature a cottage industry, decentralized, improvisational, personal; best performed by small groups of like-minded people, devoted to their craft, jealous of their autonomy, sensitive to the needs of writers and to the diverse interests of readers. If money were their primary goal these people would probably have chosen other careers. They might, for example, have become literary agents, many of whom have prospered as authors' royalty guarantees have risen sharply in today's highly competitive market for saleable talent. But most publishers and editors I have known prefer to think of themselves, as I do, as devotees of a craft whose reward is the work itself and not its cash value.
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